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The Funny Reason Trader Joe’s Bananas Are 19 Cents Each

The Funny Reason Trader Joe’s Bananas Are 19 Cents Each

Most grocery stores sell all of their fruit, including bananas, by the pound. But at Trader Joe’s, bananas are sold at a flat rate — 19 cents per banana, no matter how large or small. The reason is a little-known secret recently revealed on Trader Joe’s podcast, Inside Trader Joe’s. Intriguing…

You see, Trader Joe’s doesn’t have food scales in their stores. Typically, these scales are what enable grocery stores to sell their produce by the pound. Trader Joe’s was faced with an option for every single piece of produce they decided to sell: Either they had to sell them pre-packaged or sell them by the piece at a flat rate.

At first, Trader Joe’s figured: Who needs just one banana? You typically buy bananas by the bunch. Only every bunch of bananas has a different number of fruits. So they decided to weigh the fruit and package them in plastic bags at the warehouse prior to shipping. The smallest bags typically contained four to five bananas.

That system worked for many customers, but not for everyone. The chain got some interesting feedback from one customer at the (now-closed) location in Sun City, Arizona.

“In Sun City, a nice little lady comes up and she looks at all the packages,” said Dan Bane, former manager and current chairman and CEO at Trader Joe’s, in the first podcast episode. “But she didn’t put one in her cart.”

Confused, Bane asked the woman why she decided to pass on her purchase. “Sonny, I may not live to that fourth banana,” the old woman replied simply.

“And so we decided the next day that we were going to sell individual bananas,” Bane relayed, “and they’ve been 19 cents ever since.”

Trader Joe’s really listens to their customers — here are some other little-known facts about the chain.


This Is the Most Popular Item at Trader Joe’s

It has such a cult following that this product has been a bestseller for the past decade.

All Trader Joe’s shoppers have favorite items that keep them coming back, but there are a few items at TJ’s that have a serious cult following. One product has not only been a bestseller for the past decade, but has won the overall favorite Trader Joe’s product in every Customer Choice Awards survey for nine years running: the Mandarin Orange Chicken.

In the first episode of their new five-part podcast series Inside Trader Joe’s, the popular grocery chain revealed how they developed this product and the snafu that almost made its launch a disaster.

At a memorable tasting panel in 2002, employees tasted a product created for Trader Joe’s by a restaurant in Southern California, which would go on to become the Mandarin Orange Chicken. The entire tasting panel was obsessed and the store decided to put the frozen dish in stores immediately.

“We all got really excited, and we wanted to bring it in. And we planned to put it in a Fearless Flyer relatively quickly,” explains Tara Miller, Marketing Director. The team quickly wrote and printed the Fearless Flyer with the Mandarin Orange Chicken featured prominently on the front, and they were about to put the flyers in the mail when they got word that due to an issue with the packaging production, the product wasn’t ready yet.

“What we were able to cobble together was basically a clear plastic bag with kind of a half-baked, if you will, sticker slapped on there,” remembers Matt Sloan, the Vice President of Marketing Product. 𠇊nd I mean, it really was a testament to the power of language and words that the Fearless Flyer article could describe what you were getting, because it looked like you were getting a zip lock bag of leftovers for several months.”

Despite the less than ideal packaging, the product became a smash success. To this day, it remains one of the best selling items in the stores.


This Is the Most Popular Item at Trader Joe’s

It has such a cult following that this product has been a bestseller for the past decade.

All Trader Joe’s shoppers have favorite items that keep them coming back, but there are a few items at TJ’s that have a serious cult following. One product has not only been a bestseller for the past decade, but has won the overall favorite Trader Joe’s product in every Customer Choice Awards survey for nine years running: the Mandarin Orange Chicken.

In the first episode of their new five-part podcast series Inside Trader Joe’s, the popular grocery chain revealed how they developed this product and the snafu that almost made its launch a disaster.

At a memorable tasting panel in 2002, employees tasted a product created for Trader Joe’s by a restaurant in Southern California, which would go on to become the Mandarin Orange Chicken. The entire tasting panel was obsessed and the store decided to put the frozen dish in stores immediately.

“We all got really excited, and we wanted to bring it in. And we planned to put it in a Fearless Flyer relatively quickly,” explains Tara Miller, Marketing Director. The team quickly wrote and printed the Fearless Flyer with the Mandarin Orange Chicken featured prominently on the front, and they were about to put the flyers in the mail when they got word that due to an issue with the packaging production, the product wasn’t ready yet.

“What we were able to cobble together was basically a clear plastic bag with kind of a half-baked, if you will, sticker slapped on there,” remembers Matt Sloan, the Vice President of Marketing Product. 𠇊nd I mean, it really was a testament to the power of language and words that the Fearless Flyer article could describe what you were getting, because it looked like you were getting a zip lock bag of leftovers for several months.”

Despite the less than ideal packaging, the product became a smash success. To this day, it remains one of the best selling items in the stores.


This Is the Most Popular Item at Trader Joe’s

It has such a cult following that this product has been a bestseller for the past decade.

All Trader Joe’s shoppers have favorite items that keep them coming back, but there are a few items at TJ’s that have a serious cult following. One product has not only been a bestseller for the past decade, but has won the overall favorite Trader Joe’s product in every Customer Choice Awards survey for nine years running: the Mandarin Orange Chicken.

In the first episode of their new five-part podcast series Inside Trader Joe’s, the popular grocery chain revealed how they developed this product and the snafu that almost made its launch a disaster.

At a memorable tasting panel in 2002, employees tasted a product created for Trader Joe’s by a restaurant in Southern California, which would go on to become the Mandarin Orange Chicken. The entire tasting panel was obsessed and the store decided to put the frozen dish in stores immediately.

“We all got really excited, and we wanted to bring it in. And we planned to put it in a Fearless Flyer relatively quickly,” explains Tara Miller, Marketing Director. The team quickly wrote and printed the Fearless Flyer with the Mandarin Orange Chicken featured prominently on the front, and they were about to put the flyers in the mail when they got word that due to an issue with the packaging production, the product wasn’t ready yet.

“What we were able to cobble together was basically a clear plastic bag with kind of a half-baked, if you will, sticker slapped on there,” remembers Matt Sloan, the Vice President of Marketing Product. 𠇊nd I mean, it really was a testament to the power of language and words that the Fearless Flyer article could describe what you were getting, because it looked like you were getting a zip lock bag of leftovers for several months.”

Despite the less than ideal packaging, the product became a smash success. To this day, it remains one of the best selling items in the stores.


This Is the Most Popular Item at Trader Joe’s

It has such a cult following that this product has been a bestseller for the past decade.

All Trader Joe’s shoppers have favorite items that keep them coming back, but there are a few items at TJ’s that have a serious cult following. One product has not only been a bestseller for the past decade, but has won the overall favorite Trader Joe’s product in every Customer Choice Awards survey for nine years running: the Mandarin Orange Chicken.

In the first episode of their new five-part podcast series Inside Trader Joe’s, the popular grocery chain revealed how they developed this product and the snafu that almost made its launch a disaster.

At a memorable tasting panel in 2002, employees tasted a product created for Trader Joe’s by a restaurant in Southern California, which would go on to become the Mandarin Orange Chicken. The entire tasting panel was obsessed and the store decided to put the frozen dish in stores immediately.

“We all got really excited, and we wanted to bring it in. And we planned to put it in a Fearless Flyer relatively quickly,” explains Tara Miller, Marketing Director. The team quickly wrote and printed the Fearless Flyer with the Mandarin Orange Chicken featured prominently on the front, and they were about to put the flyers in the mail when they got word that due to an issue with the packaging production, the product wasn’t ready yet.

“What we were able to cobble together was basically a clear plastic bag with kind of a half-baked, if you will, sticker slapped on there,” remembers Matt Sloan, the Vice President of Marketing Product. 𠇊nd I mean, it really was a testament to the power of language and words that the Fearless Flyer article could describe what you were getting, because it looked like you were getting a zip lock bag of leftovers for several months.”

Despite the less than ideal packaging, the product became a smash success. To this day, it remains one of the best selling items in the stores.


This Is the Most Popular Item at Trader Joe’s

It has such a cult following that this product has been a bestseller for the past decade.

All Trader Joe’s shoppers have favorite items that keep them coming back, but there are a few items at TJ’s that have a serious cult following. One product has not only been a bestseller for the past decade, but has won the overall favorite Trader Joe’s product in every Customer Choice Awards survey for nine years running: the Mandarin Orange Chicken.

In the first episode of their new five-part podcast series Inside Trader Joe’s, the popular grocery chain revealed how they developed this product and the snafu that almost made its launch a disaster.

At a memorable tasting panel in 2002, employees tasted a product created for Trader Joe’s by a restaurant in Southern California, which would go on to become the Mandarin Orange Chicken. The entire tasting panel was obsessed and the store decided to put the frozen dish in stores immediately.

“We all got really excited, and we wanted to bring it in. And we planned to put it in a Fearless Flyer relatively quickly,” explains Tara Miller, Marketing Director. The team quickly wrote and printed the Fearless Flyer with the Mandarin Orange Chicken featured prominently on the front, and they were about to put the flyers in the mail when they got word that due to an issue with the packaging production, the product wasn’t ready yet.

“What we were able to cobble together was basically a clear plastic bag with kind of a half-baked, if you will, sticker slapped on there,” remembers Matt Sloan, the Vice President of Marketing Product. 𠇊nd I mean, it really was a testament to the power of language and words that the Fearless Flyer article could describe what you were getting, because it looked like you were getting a zip lock bag of leftovers for several months.”

Despite the less than ideal packaging, the product became a smash success. To this day, it remains one of the best selling items in the stores.


This Is the Most Popular Item at Trader Joe’s

It has such a cult following that this product has been a bestseller for the past decade.

All Trader Joe’s shoppers have favorite items that keep them coming back, but there are a few items at TJ’s that have a serious cult following. One product has not only been a bestseller for the past decade, but has won the overall favorite Trader Joe’s product in every Customer Choice Awards survey for nine years running: the Mandarin Orange Chicken.

In the first episode of their new five-part podcast series Inside Trader Joe’s, the popular grocery chain revealed how they developed this product and the snafu that almost made its launch a disaster.

At a memorable tasting panel in 2002, employees tasted a product created for Trader Joe’s by a restaurant in Southern California, which would go on to become the Mandarin Orange Chicken. The entire tasting panel was obsessed and the store decided to put the frozen dish in stores immediately.

“We all got really excited, and we wanted to bring it in. And we planned to put it in a Fearless Flyer relatively quickly,” explains Tara Miller, Marketing Director. The team quickly wrote and printed the Fearless Flyer with the Mandarin Orange Chicken featured prominently on the front, and they were about to put the flyers in the mail when they got word that due to an issue with the packaging production, the product wasn’t ready yet.

“What we were able to cobble together was basically a clear plastic bag with kind of a half-baked, if you will, sticker slapped on there,” remembers Matt Sloan, the Vice President of Marketing Product. 𠇊nd I mean, it really was a testament to the power of language and words that the Fearless Flyer article could describe what you were getting, because it looked like you were getting a zip lock bag of leftovers for several months.”

Despite the less than ideal packaging, the product became a smash success. To this day, it remains one of the best selling items in the stores.


This Is the Most Popular Item at Trader Joe’s

It has such a cult following that this product has been a bestseller for the past decade.

All Trader Joe’s shoppers have favorite items that keep them coming back, but there are a few items at TJ’s that have a serious cult following. One product has not only been a bestseller for the past decade, but has won the overall favorite Trader Joe’s product in every Customer Choice Awards survey for nine years running: the Mandarin Orange Chicken.

In the first episode of their new five-part podcast series Inside Trader Joe’s, the popular grocery chain revealed how they developed this product and the snafu that almost made its launch a disaster.

At a memorable tasting panel in 2002, employees tasted a product created for Trader Joe’s by a restaurant in Southern California, which would go on to become the Mandarin Orange Chicken. The entire tasting panel was obsessed and the store decided to put the frozen dish in stores immediately.

“We all got really excited, and we wanted to bring it in. And we planned to put it in a Fearless Flyer relatively quickly,” explains Tara Miller, Marketing Director. The team quickly wrote and printed the Fearless Flyer with the Mandarin Orange Chicken featured prominently on the front, and they were about to put the flyers in the mail when they got word that due to an issue with the packaging production, the product wasn’t ready yet.

“What we were able to cobble together was basically a clear plastic bag with kind of a half-baked, if you will, sticker slapped on there,” remembers Matt Sloan, the Vice President of Marketing Product. 𠇊nd I mean, it really was a testament to the power of language and words that the Fearless Flyer article could describe what you were getting, because it looked like you were getting a zip lock bag of leftovers for several months.”

Despite the less than ideal packaging, the product became a smash success. To this day, it remains one of the best selling items in the stores.


This Is the Most Popular Item at Trader Joe’s

It has such a cult following that this product has been a bestseller for the past decade.

All Trader Joe’s shoppers have favorite items that keep them coming back, but there are a few items at TJ’s that have a serious cult following. One product has not only been a bestseller for the past decade, but has won the overall favorite Trader Joe’s product in every Customer Choice Awards survey for nine years running: the Mandarin Orange Chicken.

In the first episode of their new five-part podcast series Inside Trader Joe’s, the popular grocery chain revealed how they developed this product and the snafu that almost made its launch a disaster.

At a memorable tasting panel in 2002, employees tasted a product created for Trader Joe’s by a restaurant in Southern California, which would go on to become the Mandarin Orange Chicken. The entire tasting panel was obsessed and the store decided to put the frozen dish in stores immediately.

“We all got really excited, and we wanted to bring it in. And we planned to put it in a Fearless Flyer relatively quickly,” explains Tara Miller, Marketing Director. The team quickly wrote and printed the Fearless Flyer with the Mandarin Orange Chicken featured prominently on the front, and they were about to put the flyers in the mail when they got word that due to an issue with the packaging production, the product wasn’t ready yet.

“What we were able to cobble together was basically a clear plastic bag with kind of a half-baked, if you will, sticker slapped on there,” remembers Matt Sloan, the Vice President of Marketing Product. 𠇊nd I mean, it really was a testament to the power of language and words that the Fearless Flyer article could describe what you were getting, because it looked like you were getting a zip lock bag of leftovers for several months.”

Despite the less than ideal packaging, the product became a smash success. To this day, it remains one of the best selling items in the stores.


This Is the Most Popular Item at Trader Joe’s

It has such a cult following that this product has been a bestseller for the past decade.

All Trader Joe’s shoppers have favorite items that keep them coming back, but there are a few items at TJ’s that have a serious cult following. One product has not only been a bestseller for the past decade, but has won the overall favorite Trader Joe’s product in every Customer Choice Awards survey for nine years running: the Mandarin Orange Chicken.

In the first episode of their new five-part podcast series Inside Trader Joe’s, the popular grocery chain revealed how they developed this product and the snafu that almost made its launch a disaster.

At a memorable tasting panel in 2002, employees tasted a product created for Trader Joe’s by a restaurant in Southern California, which would go on to become the Mandarin Orange Chicken. The entire tasting panel was obsessed and the store decided to put the frozen dish in stores immediately.

“We all got really excited, and we wanted to bring it in. And we planned to put it in a Fearless Flyer relatively quickly,” explains Tara Miller, Marketing Director. The team quickly wrote and printed the Fearless Flyer with the Mandarin Orange Chicken featured prominently on the front, and they were about to put the flyers in the mail when they got word that due to an issue with the packaging production, the product wasn’t ready yet.

“What we were able to cobble together was basically a clear plastic bag with kind of a half-baked, if you will, sticker slapped on there,” remembers Matt Sloan, the Vice President of Marketing Product. 𠇊nd I mean, it really was a testament to the power of language and words that the Fearless Flyer article could describe what you were getting, because it looked like you were getting a zip lock bag of leftovers for several months.”

Despite the less than ideal packaging, the product became a smash success. To this day, it remains one of the best selling items in the stores.


This Is the Most Popular Item at Trader Joe’s

It has such a cult following that this product has been a bestseller for the past decade.

All Trader Joe’s shoppers have favorite items that keep them coming back, but there are a few items at TJ’s that have a serious cult following. One product has not only been a bestseller for the past decade, but has won the overall favorite Trader Joe’s product in every Customer Choice Awards survey for nine years running: the Mandarin Orange Chicken.

In the first episode of their new five-part podcast series Inside Trader Joe’s, the popular grocery chain revealed how they developed this product and the snafu that almost made its launch a disaster.

At a memorable tasting panel in 2002, employees tasted a product created for Trader Joe’s by a restaurant in Southern California, which would go on to become the Mandarin Orange Chicken. The entire tasting panel was obsessed and the store decided to put the frozen dish in stores immediately.

“We all got really excited, and we wanted to bring it in. And we planned to put it in a Fearless Flyer relatively quickly,” explains Tara Miller, Marketing Director. The team quickly wrote and printed the Fearless Flyer with the Mandarin Orange Chicken featured prominently on the front, and they were about to put the flyers in the mail when they got word that due to an issue with the packaging production, the product wasn’t ready yet.

“What we were able to cobble together was basically a clear plastic bag with kind of a half-baked, if you will, sticker slapped on there,” remembers Matt Sloan, the Vice President of Marketing Product. 𠇊nd I mean, it really was a testament to the power of language and words that the Fearless Flyer article could describe what you were getting, because it looked like you were getting a zip lock bag of leftovers for several months.”

Despite the less than ideal packaging, the product became a smash success. To this day, it remains one of the best selling items in the stores.


Watch the video: ÖKO-TEST 12018: Bananen (December 2021).