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The Truth About Store-Bought Orange Juice: It Doesn’t Actually Taste Like Orange Juice

The Truth About Store-Bought Orange Juice: It Doesn’t Actually Taste Like Orange Juice

Ever notice how each orange juice brand tastes different? Here’s why

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This doesn't taste even remotely like fresh squeezed juice, for a reason.

Do an experiment this weekend: Buy some oranges, squeeze them into a cup, and take a sip. If you haven’t already realized it, you will now — fresh-squeezed orange juice tastes, looks, and feels completely different from the bottled stuff, even the high-end “not from concentrate” juice. The reason for that is, well, a little strange.

After orange juice is squeezed, it quickly starts to spoil. This doesn’t give the OJ companies nearly enough time to process, bottle, ship, and sell it before it goes bad, so in order to preserve the juice, the oxygen is removed from it (which will keep it good for up to a year). This process, which is called deaeration, also happens to remove nearly all traces of flavor from the juice.

Here’s where flavor and fragrance companies (the same ones that create perfumes) come in. In order to restore flavor to the juice, the OJ companies hire these scientists to devise what are called “flavor packs” — unique formulations of “orange essence and oil” that makes orange juice taste like itself again. This is also the reason why each brand of orange juice seems to have its own unique and unfailingly consistent flavor.

Which begs the question: If artificial flavors are being added to orange juice, shouldn’t it say so in the ingredients list? Well, not necessarily. Since the flavor packs are all derived from oranges (even though the end result doesn’t resemble anything found in nature), their use doesn’t need to be disclosed on the carton.

So there you have it: the orange juice industry’s dirty little secret. You might want to start juicing your own.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Here's Why You Should Never Order Orange Juice At Breakfast

Unless it's after noon, or there's champagne or vodka present, please step away from the OJ. The truth is finally out, and it's backed up by science: Orange juice for breakfast is just gross. According to My Recipes, sodium lauryl sulfates in our toothpaste, or SLS for short, are thought to be responsible for orange juice tasting "somewhere between sauerkraut and battery acid" in the morning (or at least for an hour after brushing). SLS foam and bubble to make your toothpaste effective, but, throw a little fresh-squeezed OJ in the mix, and anarchy ensues. Scientists aren't exactly sure why, but with a mouth coated in vomit-flavored juice at stake, do you really need to know? Just don't do it.

What's more, something called "flavor packs" are lurking in that carton of commercially-produced juice, according to Gizmodo. Flavor packs are artificial ingredients added to orange juice to ensure that your juice tastes like oranges, and that the flavor is consistent across the brand. Add that to an already hostile environment in our minty-fresh mouths, and it doesn't sound like a great way to start your morning.


Watch the video: Floridas Natural Light Orange Juice Taste Testing Review (December 2021).