Traditional recipes

Kraft Macaroni & Cheese Is Now Known as ‘KD’ in Canada

Kraft Macaroni & Cheese Is Now Known as ‘KD’ in Canada

An estimated 80 percent of Canadians refer to Kraft Macaroni & Cheese as ‘KD’

The name reflects the fact that KD is ‘as much a term of endearment as when you call a relative or a friend by a nickname,’ a brand director said.

Deferring to a popular local nickname, Kraft Foods has changed the name of Kraft Macaroni Cheese to “KD” in Canada, where the product is sold as Kraft Dinner.

This week, Kraft Foods’ Canadian division announced an official name change to KD, a nickname already used by at least 80 percent of Canadians.

“Why would we continue to call it Kraft Dinner when Canadians don’t refer to us that way?” Kristen Eyre, Kraft brand director, told The Globe and Mail. “The way Canadians refer to Kraft Dinner as KD is as much a term of endearment as when you call a relative or a friend by a nickname… It’s such a love mark for them, and we should be reflecting that.”

The name change also reflects a decline in the company’s appeal to young consumers, who see the product as part of their childhood.

“What we learned from consumers is that they still love KD, but it’s not as top of mind as it once was,” Eyre said. “They feel they’ve outgrown it either emotionally or functionally. This was a huge ‘a-ha’ for us. We looked again at our product and our brand and asked: ‘What we need to do to drive that consideration?’”


The Untold Truth Of Kraft Macaroni & Cheese

Most of us can look back on our childhoods and recall eating bowls full of the iconic blue box mac and cheese, probably off of a metal TV tray depicting your favorite cartoon characters. Depending on who you ask, it's still the epitome of comfort food in adulthood, and maybe we still eat it off a metal TV tray (don't judge). There's just something about that bright yellow cheese sauce that soothes the soul — though it is less bright these days, thanks to a recipe reformulation.

But as much as we loved — and still love — Kraft Macaroni & Cheese, there are probably a few things left to learn about it. Do you know how it was invented? Or how what country gobbles down the most of it per week? And most importantly, did you know that you may have been making it wrong all these years? Don't worry — we'll tell you how to do it right.

Read on to find out all the little known factoids about your favorite cheesy pasta.


The Untold Truth Of Kraft Macaroni & Cheese

Most of us can look back on our childhoods and recall eating bowls full of the iconic blue box mac and cheese, probably off of a metal TV tray depicting your favorite cartoon characters. Depending on who you ask, it's still the epitome of comfort food in adulthood, and maybe we still eat it off a metal TV tray (don't judge). There's just something about that bright yellow cheese sauce that soothes the soul — though it is less bright these days, thanks to a recipe reformulation.

But as much as we loved — and still love — Kraft Macaroni & Cheese, there are probably a few things left to learn about it. Do you know how it was invented? Or how what country gobbles down the most of it per week? And most importantly, did you know that you may have been making it wrong all these years? Don't worry — we'll tell you how to do it right.

Read on to find out all the little known factoids about your favorite cheesy pasta.


The Untold Truth Of Kraft Macaroni & Cheese

Most of us can look back on our childhoods and recall eating bowls full of the iconic blue box mac and cheese, probably off of a metal TV tray depicting your favorite cartoon characters. Depending on who you ask, it's still the epitome of comfort food in adulthood, and maybe we still eat it off a metal TV tray (don't judge). There's just something about that bright yellow cheese sauce that soothes the soul — though it is less bright these days, thanks to a recipe reformulation.

But as much as we loved — and still love — Kraft Macaroni & Cheese, there are probably a few things left to learn about it. Do you know how it was invented? Or how what country gobbles down the most of it per week? And most importantly, did you know that you may have been making it wrong all these years? Don't worry — we'll tell you how to do it right.

Read on to find out all the little known factoids about your favorite cheesy pasta.


The Untold Truth Of Kraft Macaroni & Cheese

Most of us can look back on our childhoods and recall eating bowls full of the iconic blue box mac and cheese, probably off of a metal TV tray depicting your favorite cartoon characters. Depending on who you ask, it's still the epitome of comfort food in adulthood, and maybe we still eat it off a metal TV tray (don't judge). There's just something about that bright yellow cheese sauce that soothes the soul — though it is less bright these days, thanks to a recipe reformulation.

But as much as we loved — and still love — Kraft Macaroni & Cheese, there are probably a few things left to learn about it. Do you know how it was invented? Or how what country gobbles down the most of it per week? And most importantly, did you know that you may have been making it wrong all these years? Don't worry — we'll tell you how to do it right.

Read on to find out all the little known factoids about your favorite cheesy pasta.


The Untold Truth Of Kraft Macaroni & Cheese

Most of us can look back on our childhoods and recall eating bowls full of the iconic blue box mac and cheese, probably off of a metal TV tray depicting your favorite cartoon characters. Depending on who you ask, it's still the epitome of comfort food in adulthood, and maybe we still eat it off a metal TV tray (don't judge). There's just something about that bright yellow cheese sauce that soothes the soul — though it is less bright these days, thanks to a recipe reformulation.

But as much as we loved — and still love — Kraft Macaroni & Cheese, there are probably a few things left to learn about it. Do you know how it was invented? Or how what country gobbles down the most of it per week? And most importantly, did you know that you may have been making it wrong all these years? Don't worry — we'll tell you how to do it right.

Read on to find out all the little known factoids about your favorite cheesy pasta.


The Untold Truth Of Kraft Macaroni & Cheese

Most of us can look back on our childhoods and recall eating bowls full of the iconic blue box mac and cheese, probably off of a metal TV tray depicting your favorite cartoon characters. Depending on who you ask, it's still the epitome of comfort food in adulthood, and maybe we still eat it off a metal TV tray (don't judge). There's just something about that bright yellow cheese sauce that soothes the soul — though it is less bright these days, thanks to a recipe reformulation.

But as much as we loved — and still love — Kraft Macaroni & Cheese, there are probably a few things left to learn about it. Do you know how it was invented? Or how what country gobbles down the most of it per week? And most importantly, did you know that you may have been making it wrong all these years? Don't worry — we'll tell you how to do it right.

Read on to find out all the little known factoids about your favorite cheesy pasta.


The Untold Truth Of Kraft Macaroni & Cheese

Most of us can look back on our childhoods and recall eating bowls full of the iconic blue box mac and cheese, probably off of a metal TV tray depicting your favorite cartoon characters. Depending on who you ask, it's still the epitome of comfort food in adulthood, and maybe we still eat it off a metal TV tray (don't judge). There's just something about that bright yellow cheese sauce that soothes the soul — though it is less bright these days, thanks to a recipe reformulation.

But as much as we loved — and still love — Kraft Macaroni & Cheese, there are probably a few things left to learn about it. Do you know how it was invented? Or how what country gobbles down the most of it per week? And most importantly, did you know that you may have been making it wrong all these years? Don't worry — we'll tell you how to do it right.

Read on to find out all the little known factoids about your favorite cheesy pasta.


The Untold Truth Of Kraft Macaroni & Cheese

Most of us can look back on our childhoods and recall eating bowls full of the iconic blue box mac and cheese, probably off of a metal TV tray depicting your favorite cartoon characters. Depending on who you ask, it's still the epitome of comfort food in adulthood, and maybe we still eat it off a metal TV tray (don't judge). There's just something about that bright yellow cheese sauce that soothes the soul — though it is less bright these days, thanks to a recipe reformulation.

But as much as we loved — and still love — Kraft Macaroni & Cheese, there are probably a few things left to learn about it. Do you know how it was invented? Or how what country gobbles down the most of it per week? And most importantly, did you know that you may have been making it wrong all these years? Don't worry — we'll tell you how to do it right.

Read on to find out all the little known factoids about your favorite cheesy pasta.


The Untold Truth Of Kraft Macaroni & Cheese

Most of us can look back on our childhoods and recall eating bowls full of the iconic blue box mac and cheese, probably off of a metal TV tray depicting your favorite cartoon characters. Depending on who you ask, it's still the epitome of comfort food in adulthood, and maybe we still eat it off a metal TV tray (don't judge). There's just something about that bright yellow cheese sauce that soothes the soul — though it is less bright these days, thanks to a recipe reformulation.

But as much as we loved — and still love — Kraft Macaroni & Cheese, there are probably a few things left to learn about it. Do you know how it was invented? Or how what country gobbles down the most of it per week? And most importantly, did you know that you may have been making it wrong all these years? Don't worry — we'll tell you how to do it right.

Read on to find out all the little known factoids about your favorite cheesy pasta.


The Untold Truth Of Kraft Macaroni & Cheese

Most of us can look back on our childhoods and recall eating bowls full of the iconic blue box mac and cheese, probably off of a metal TV tray depicting your favorite cartoon characters. Depending on who you ask, it's still the epitome of comfort food in adulthood, and maybe we still eat it off a metal TV tray (don't judge). There's just something about that bright yellow cheese sauce that soothes the soul — though it is less bright these days, thanks to a recipe reformulation.

But as much as we loved — and still love — Kraft Macaroni & Cheese, there are probably a few things left to learn about it. Do you know how it was invented? Or how what country gobbles down the most of it per week? And most importantly, did you know that you may have been making it wrong all these years? Don't worry — we'll tell you how to do it right.

Read on to find out all the little known factoids about your favorite cheesy pasta.


Watch the video: Boxed mac and cheese hack #food (October 2021).