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McDonald’s November comps best of year

McDonald’s November comps best of year

November same-store sales at McDonald’s were the best of the year for both its global system and its restaurants in the United States, the company said Thursday, driven by menu items like the McRib and McNuggets and beverages from McCafé.

Global same-store sales rose 7.4 percent, reflecting gains of 6.5 percent in the United States, 6.5 percent in Europe and 8.1 percent in the Asia-Pacific, Middle East and Africa, or APMEA, region.

“We’re listening to our customers and delivering what they expect from McDonald’s by optimizing our menu, modernizing the customer experience and broadening accessibility to our brand,” McDonald’s Corp. chief executive Jim Skinner said. “McDonald’s steadfast focus on our customers and our operations under the Plan to Win is driving the sustained momentum of our global business.”

In the United States, McDonald’s November results faced a difficult comparison to a 4.8-percent same-store sales increase in November 2010, which benefited from the chain’s first-ever nationwide offering of the popular McRib. The company executed a McRib offering at its more than 14,000 domestic restaurants again this year and promoted it with a social-media scavenger hunt, “The Quest for the Golden McRib.”

McDonald’s also introduced the first seasonal beverages in its popular McCafé lineup in November, the Peppermint Mocha and Peppermint Hot Chocolate. The company credited those drinks, as well as continued marketing of breakfast, value menus and a Chicken McNuggets promotion with driving the same-store sales increase.

Securities analysts Sara Senatore of Bernstein Research and Andy Barish of Jefferies & Company both wrote in research notes that the company’s same-store sales results across the board beat expectations. Senatore and Barish had projected an increase in the United States of 4.3 percent and 4.5 percent, respectively.

Both analysts noted that McDonald’s took a small price increase in the United States in November — Senatore wrote that the figure was 0.75 percent, and Barish estimated the increase to be between 0.5 percent and 1 percent — and that a calendar shift in November of one fewer Monday and one extra Wednesday positively affected results between 0.1 percent and 0.4 percent.

Once again, strong results in the United Kingdom, Germany, France and Russia led the way in the European division’s same-store sales increase, McDonald’s said. Across that segment, McDonald’s continued to reimage restaurants, introduce limited-time offers and balance menus among value, mid-tier and premium items.

The brand added that local menus accounted for much of the success in APMEA last month. Increases in Japan and China contributed in large part to that division’s same-store sales increase. McDonald’s said at its Investor Day conference last month that the majority of the company’s 1,300 worldwide restaurant openings in 2012 would happen in APMEA.

Oak Brook, Ill.-based McDonald’s operates or franchises more than 33,000 restaurants in 119 countries.

Contact Mark Brandau at [email protected]
Follow him on Twitter: @Mark_from_NRN


There's New Legal Drama Around McDonald's Soft Serve Machines

McDonald's perpetually broken soft serve machines are, once again, in the limelight. After news broke in late 2020 of the increasing popularity of Kytch—a third-party device that can improve the chain's soft serve machine performance—McDonald's allegedly intervened in order to sabotage the fledgling tech company that makes it. As a result, the fast-food giant may be facing a lawsuit.

The soft serve machines had been in the headlines long before Kytch came around. The equipment, produced by a company called Taylor and known officially as the "Taylor C602," is notoriously unreliable and a regular punchline with customers on social media. Some claim it's almost impossible to get a soft serve at their local McDonald's because those ill-fated machines are "out of service" more often than not. In March, when the third federal stimulus check was disbursed, hundreds of McDonald's fans Tweeted some version of the joke that they would donate their $1,400 to repair their local Mickey D's soft serves. A year before that, McDonald's itself scored almost thirty thousand likes with a Tweet making fun of its own machines.

That was in August of 2020. But within three months, the chain's attitude seemingly shifted with news of the new third-party device, which could easily "hack" into the soft serve machine and fix it. The technology was developed by Kytch, a California-based company co-founded by engineering couple Melissa Nelson and Jeremy O'Sullivan.

Some McDonald's franchisees saw Kytch as a much-needed solution to their soft serve problems and started using the device quickly. After all, they had been waiting for a system-wide solution for years, but McDonald's never delivered on their promises. What they were left with were expensive machines whose inner-workings were inaccessible to them, unless they hired Taylor-approved distributors to perform pricey maintenance and fixes. On the other hand, Kytch basically offered user-friendly tools for diagnosing and, in some instances, preventing soft serve machine malfunctions.

The gospel of Kytch was spread far and wide among McDonald's operators when Tyler Gamble, a prominent member of the National Owners Association (the largest conference of McDonald's franchisees), endorsed it last October. After that, Kytch sold some 500 devices, with another 500 projected to be sold by the end of the year. Considering the total market for Taylor equipment solutions consists of about 13,000 McDonald's locations, the company was off to a great start.

But it all came to a halt on November 2, when McDonald's—seemingly out of nowhere—issued a franchise-wide notice discouraging store owners from installing Kytch, and advising them that the use of the device would invalidate their warranties with Taylor. The following day, a follow-up email from McDonald's announced the release of Taylor's own "Taylor Shake Sundae Connectivity"—a user-interface device similar in concept to Kytch.

A McDonald's spokesperson confirmed to Eat This, Not That! that the company did, in fact, warn their franchisees that using Kytch would invalidate their warranties, as well as pointed out potential safety risks involved. "Kytch's software includes a remote operation function, and with this feature, we believe anyone cleaning, operating, or repairing our soft serve machines (like restaurant crew members or maintenance technicians) could potentially be injured if the equipment is turned on remotely," the company said in a statement.

McDonald's also confirmed that a new proprietary "connectivity solution" is in the works, and currently being tested in several dozen locations across the country. The technology will allow restaurant managers to receive text message updates from their soft serve machines when there's a problem and provide data to help keep them running smoothly.

The makers of Kytch, however, suspect foul play—McDonald's only announced their own very similar device after Kytch had already been on the market. But the restaurant chain denies copying Kytch, stating that "For several years now, we've been exploring various opportunities to improve reliability in partnership with Taylor."

Kytch's contracts forbid McDonald's franchisees from sharing the technology with third parties. If, as Nelson and O'Sullivan believe, Taylor did manage to access a Kytch device (which the company has not denied), it would have been with the help of a McDonald's franchisee. As they revealed to Wired, the Kytch makers suspect several of their McDonald's clients have violated their contracts—including, notably, Gamble—and they plan to file lawsuits against them.

Beyond individual franchisees, O'Sullivan told the publication that Kytch intends to "hold every guilty party fully accountable," and expressed interest in bringing McDonald's and Taylor to court. What will come of the pending lawsuits remains to be seen.

For their part, McDonald's denies any wrongdoing. "There's no conspiracy here. We choose equipment and suppliers that we believe will best serve McDonald's franchisees, restaurant crew, and customers," their statement reads.

Don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Editor's Note: This article has been updated with comments from McDonald's.


There's New Legal Drama Around McDonald's Soft Serve Machines

McDonald's perpetually broken soft serve machines are, once again, in the limelight. After news broke in late 2020 of the increasing popularity of Kytch—a third-party device that can improve the chain's soft serve machine performance—McDonald's allegedly intervened in order to sabotage the fledgling tech company that makes it. As a result, the fast-food giant may be facing a lawsuit.

The soft serve machines had been in the headlines long before Kytch came around. The equipment, produced by a company called Taylor and known officially as the "Taylor C602," is notoriously unreliable and a regular punchline with customers on social media. Some claim it's almost impossible to get a soft serve at their local McDonald's because those ill-fated machines are "out of service" more often than not. In March, when the third federal stimulus check was disbursed, hundreds of McDonald's fans Tweeted some version of the joke that they would donate their $1,400 to repair their local Mickey D's soft serves. A year before that, McDonald's itself scored almost thirty thousand likes with a Tweet making fun of its own machines.

That was in August of 2020. But within three months, the chain's attitude seemingly shifted with news of the new third-party device, which could easily "hack" into the soft serve machine and fix it. The technology was developed by Kytch, a California-based company co-founded by engineering couple Melissa Nelson and Jeremy O'Sullivan.

Some McDonald's franchisees saw Kytch as a much-needed solution to their soft serve problems and started using the device quickly. After all, they had been waiting for a system-wide solution for years, but McDonald's never delivered on their promises. What they were left with were expensive machines whose inner-workings were inaccessible to them, unless they hired Taylor-approved distributors to perform pricey maintenance and fixes. On the other hand, Kytch basically offered user-friendly tools for diagnosing and, in some instances, preventing soft serve machine malfunctions.

The gospel of Kytch was spread far and wide among McDonald's operators when Tyler Gamble, a prominent member of the National Owners Association (the largest conference of McDonald's franchisees), endorsed it last October. After that, Kytch sold some 500 devices, with another 500 projected to be sold by the end of the year. Considering the total market for Taylor equipment solutions consists of about 13,000 McDonald's locations, the company was off to a great start.

But it all came to a halt on November 2, when McDonald's—seemingly out of nowhere—issued a franchise-wide notice discouraging store owners from installing Kytch, and advising them that the use of the device would invalidate their warranties with Taylor. The following day, a follow-up email from McDonald's announced the release of Taylor's own "Taylor Shake Sundae Connectivity"—a user-interface device similar in concept to Kytch.

A McDonald's spokesperson confirmed to Eat This, Not That! that the company did, in fact, warn their franchisees that using Kytch would invalidate their warranties, as well as pointed out potential safety risks involved. "Kytch's software includes a remote operation function, and with this feature, we believe anyone cleaning, operating, or repairing our soft serve machines (like restaurant crew members or maintenance technicians) could potentially be injured if the equipment is turned on remotely," the company said in a statement.

McDonald's also confirmed that a new proprietary "connectivity solution" is in the works, and currently being tested in several dozen locations across the country. The technology will allow restaurant managers to receive text message updates from their soft serve machines when there's a problem and provide data to help keep them running smoothly.

The makers of Kytch, however, suspect foul play—McDonald's only announced their own very similar device after Kytch had already been on the market. But the restaurant chain denies copying Kytch, stating that "For several years now, we've been exploring various opportunities to improve reliability in partnership with Taylor."

Kytch's contracts forbid McDonald's franchisees from sharing the technology with third parties. If, as Nelson and O'Sullivan believe, Taylor did manage to access a Kytch device (which the company has not denied), it would have been with the help of a McDonald's franchisee. As they revealed to Wired, the Kytch makers suspect several of their McDonald's clients have violated their contracts—including, notably, Gamble—and they plan to file lawsuits against them.

Beyond individual franchisees, O'Sullivan told the publication that Kytch intends to "hold every guilty party fully accountable," and expressed interest in bringing McDonald's and Taylor to court. What will come of the pending lawsuits remains to be seen.

For their part, McDonald's denies any wrongdoing. "There's no conspiracy here. We choose equipment and suppliers that we believe will best serve McDonald's franchisees, restaurant crew, and customers," their statement reads.

Don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Editor's Note: This article has been updated with comments from McDonald's.


There's New Legal Drama Around McDonald's Soft Serve Machines

McDonald's perpetually broken soft serve machines are, once again, in the limelight. After news broke in late 2020 of the increasing popularity of Kytch—a third-party device that can improve the chain's soft serve machine performance—McDonald's allegedly intervened in order to sabotage the fledgling tech company that makes it. As a result, the fast-food giant may be facing a lawsuit.

The soft serve machines had been in the headlines long before Kytch came around. The equipment, produced by a company called Taylor and known officially as the "Taylor C602," is notoriously unreliable and a regular punchline with customers on social media. Some claim it's almost impossible to get a soft serve at their local McDonald's because those ill-fated machines are "out of service" more often than not. In March, when the third federal stimulus check was disbursed, hundreds of McDonald's fans Tweeted some version of the joke that they would donate their $1,400 to repair their local Mickey D's soft serves. A year before that, McDonald's itself scored almost thirty thousand likes with a Tweet making fun of its own machines.

That was in August of 2020. But within three months, the chain's attitude seemingly shifted with news of the new third-party device, which could easily "hack" into the soft serve machine and fix it. The technology was developed by Kytch, a California-based company co-founded by engineering couple Melissa Nelson and Jeremy O'Sullivan.

Some McDonald's franchisees saw Kytch as a much-needed solution to their soft serve problems and started using the device quickly. After all, they had been waiting for a system-wide solution for years, but McDonald's never delivered on their promises. What they were left with were expensive machines whose inner-workings were inaccessible to them, unless they hired Taylor-approved distributors to perform pricey maintenance and fixes. On the other hand, Kytch basically offered user-friendly tools for diagnosing and, in some instances, preventing soft serve machine malfunctions.

The gospel of Kytch was spread far and wide among McDonald's operators when Tyler Gamble, a prominent member of the National Owners Association (the largest conference of McDonald's franchisees), endorsed it last October. After that, Kytch sold some 500 devices, with another 500 projected to be sold by the end of the year. Considering the total market for Taylor equipment solutions consists of about 13,000 McDonald's locations, the company was off to a great start.

But it all came to a halt on November 2, when McDonald's—seemingly out of nowhere—issued a franchise-wide notice discouraging store owners from installing Kytch, and advising them that the use of the device would invalidate their warranties with Taylor. The following day, a follow-up email from McDonald's announced the release of Taylor's own "Taylor Shake Sundae Connectivity"—a user-interface device similar in concept to Kytch.

A McDonald's spokesperson confirmed to Eat This, Not That! that the company did, in fact, warn their franchisees that using Kytch would invalidate their warranties, as well as pointed out potential safety risks involved. "Kytch's software includes a remote operation function, and with this feature, we believe anyone cleaning, operating, or repairing our soft serve machines (like restaurant crew members or maintenance technicians) could potentially be injured if the equipment is turned on remotely," the company said in a statement.

McDonald's also confirmed that a new proprietary "connectivity solution" is in the works, and currently being tested in several dozen locations across the country. The technology will allow restaurant managers to receive text message updates from their soft serve machines when there's a problem and provide data to help keep them running smoothly.

The makers of Kytch, however, suspect foul play—McDonald's only announced their own very similar device after Kytch had already been on the market. But the restaurant chain denies copying Kytch, stating that "For several years now, we've been exploring various opportunities to improve reliability in partnership with Taylor."

Kytch's contracts forbid McDonald's franchisees from sharing the technology with third parties. If, as Nelson and O'Sullivan believe, Taylor did manage to access a Kytch device (which the company has not denied), it would have been with the help of a McDonald's franchisee. As they revealed to Wired, the Kytch makers suspect several of their McDonald's clients have violated their contracts—including, notably, Gamble—and they plan to file lawsuits against them.

Beyond individual franchisees, O'Sullivan told the publication that Kytch intends to "hold every guilty party fully accountable," and expressed interest in bringing McDonald's and Taylor to court. What will come of the pending lawsuits remains to be seen.

For their part, McDonald's denies any wrongdoing. "There's no conspiracy here. We choose equipment and suppliers that we believe will best serve McDonald's franchisees, restaurant crew, and customers," their statement reads.

Don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Editor's Note: This article has been updated with comments from McDonald's.


There's New Legal Drama Around McDonald's Soft Serve Machines

McDonald's perpetually broken soft serve machines are, once again, in the limelight. After news broke in late 2020 of the increasing popularity of Kytch—a third-party device that can improve the chain's soft serve machine performance—McDonald's allegedly intervened in order to sabotage the fledgling tech company that makes it. As a result, the fast-food giant may be facing a lawsuit.

The soft serve machines had been in the headlines long before Kytch came around. The equipment, produced by a company called Taylor and known officially as the "Taylor C602," is notoriously unreliable and a regular punchline with customers on social media. Some claim it's almost impossible to get a soft serve at their local McDonald's because those ill-fated machines are "out of service" more often than not. In March, when the third federal stimulus check was disbursed, hundreds of McDonald's fans Tweeted some version of the joke that they would donate their $1,400 to repair their local Mickey D's soft serves. A year before that, McDonald's itself scored almost thirty thousand likes with a Tweet making fun of its own machines.

That was in August of 2020. But within three months, the chain's attitude seemingly shifted with news of the new third-party device, which could easily "hack" into the soft serve machine and fix it. The technology was developed by Kytch, a California-based company co-founded by engineering couple Melissa Nelson and Jeremy O'Sullivan.

Some McDonald's franchisees saw Kytch as a much-needed solution to their soft serve problems and started using the device quickly. After all, they had been waiting for a system-wide solution for years, but McDonald's never delivered on their promises. What they were left with were expensive machines whose inner-workings were inaccessible to them, unless they hired Taylor-approved distributors to perform pricey maintenance and fixes. On the other hand, Kytch basically offered user-friendly tools for diagnosing and, in some instances, preventing soft serve machine malfunctions.

The gospel of Kytch was spread far and wide among McDonald's operators when Tyler Gamble, a prominent member of the National Owners Association (the largest conference of McDonald's franchisees), endorsed it last October. After that, Kytch sold some 500 devices, with another 500 projected to be sold by the end of the year. Considering the total market for Taylor equipment solutions consists of about 13,000 McDonald's locations, the company was off to a great start.

But it all came to a halt on November 2, when McDonald's—seemingly out of nowhere—issued a franchise-wide notice discouraging store owners from installing Kytch, and advising them that the use of the device would invalidate their warranties with Taylor. The following day, a follow-up email from McDonald's announced the release of Taylor's own "Taylor Shake Sundae Connectivity"—a user-interface device similar in concept to Kytch.

A McDonald's spokesperson confirmed to Eat This, Not That! that the company did, in fact, warn their franchisees that using Kytch would invalidate their warranties, as well as pointed out potential safety risks involved. "Kytch's software includes a remote operation function, and with this feature, we believe anyone cleaning, operating, or repairing our soft serve machines (like restaurant crew members or maintenance technicians) could potentially be injured if the equipment is turned on remotely," the company said in a statement.

McDonald's also confirmed that a new proprietary "connectivity solution" is in the works, and currently being tested in several dozen locations across the country. The technology will allow restaurant managers to receive text message updates from their soft serve machines when there's a problem and provide data to help keep them running smoothly.

The makers of Kytch, however, suspect foul play—McDonald's only announced their own very similar device after Kytch had already been on the market. But the restaurant chain denies copying Kytch, stating that "For several years now, we've been exploring various opportunities to improve reliability in partnership with Taylor."

Kytch's contracts forbid McDonald's franchisees from sharing the technology with third parties. If, as Nelson and O'Sullivan believe, Taylor did manage to access a Kytch device (which the company has not denied), it would have been with the help of a McDonald's franchisee. As they revealed to Wired, the Kytch makers suspect several of their McDonald's clients have violated their contracts—including, notably, Gamble—and they plan to file lawsuits against them.

Beyond individual franchisees, O'Sullivan told the publication that Kytch intends to "hold every guilty party fully accountable," and expressed interest in bringing McDonald's and Taylor to court. What will come of the pending lawsuits remains to be seen.

For their part, McDonald's denies any wrongdoing. "There's no conspiracy here. We choose equipment and suppliers that we believe will best serve McDonald's franchisees, restaurant crew, and customers," their statement reads.

Don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Editor's Note: This article has been updated with comments from McDonald's.


There's New Legal Drama Around McDonald's Soft Serve Machines

McDonald's perpetually broken soft serve machines are, once again, in the limelight. After news broke in late 2020 of the increasing popularity of Kytch—a third-party device that can improve the chain's soft serve machine performance—McDonald's allegedly intervened in order to sabotage the fledgling tech company that makes it. As a result, the fast-food giant may be facing a lawsuit.

The soft serve machines had been in the headlines long before Kytch came around. The equipment, produced by a company called Taylor and known officially as the "Taylor C602," is notoriously unreliable and a regular punchline with customers on social media. Some claim it's almost impossible to get a soft serve at their local McDonald's because those ill-fated machines are "out of service" more often than not. In March, when the third federal stimulus check was disbursed, hundreds of McDonald's fans Tweeted some version of the joke that they would donate their $1,400 to repair their local Mickey D's soft serves. A year before that, McDonald's itself scored almost thirty thousand likes with a Tweet making fun of its own machines.

That was in August of 2020. But within three months, the chain's attitude seemingly shifted with news of the new third-party device, which could easily "hack" into the soft serve machine and fix it. The technology was developed by Kytch, a California-based company co-founded by engineering couple Melissa Nelson and Jeremy O'Sullivan.

Some McDonald's franchisees saw Kytch as a much-needed solution to their soft serve problems and started using the device quickly. After all, they had been waiting for a system-wide solution for years, but McDonald's never delivered on their promises. What they were left with were expensive machines whose inner-workings were inaccessible to them, unless they hired Taylor-approved distributors to perform pricey maintenance and fixes. On the other hand, Kytch basically offered user-friendly tools for diagnosing and, in some instances, preventing soft serve machine malfunctions.

The gospel of Kytch was spread far and wide among McDonald's operators when Tyler Gamble, a prominent member of the National Owners Association (the largest conference of McDonald's franchisees), endorsed it last October. After that, Kytch sold some 500 devices, with another 500 projected to be sold by the end of the year. Considering the total market for Taylor equipment solutions consists of about 13,000 McDonald's locations, the company was off to a great start.

But it all came to a halt on November 2, when McDonald's—seemingly out of nowhere—issued a franchise-wide notice discouraging store owners from installing Kytch, and advising them that the use of the device would invalidate their warranties with Taylor. The following day, a follow-up email from McDonald's announced the release of Taylor's own "Taylor Shake Sundae Connectivity"—a user-interface device similar in concept to Kytch.

A McDonald's spokesperson confirmed to Eat This, Not That! that the company did, in fact, warn their franchisees that using Kytch would invalidate their warranties, as well as pointed out potential safety risks involved. "Kytch's software includes a remote operation function, and with this feature, we believe anyone cleaning, operating, or repairing our soft serve machines (like restaurant crew members or maintenance technicians) could potentially be injured if the equipment is turned on remotely," the company said in a statement.

McDonald's also confirmed that a new proprietary "connectivity solution" is in the works, and currently being tested in several dozen locations across the country. The technology will allow restaurant managers to receive text message updates from their soft serve machines when there's a problem and provide data to help keep them running smoothly.

The makers of Kytch, however, suspect foul play—McDonald's only announced their own very similar device after Kytch had already been on the market. But the restaurant chain denies copying Kytch, stating that "For several years now, we've been exploring various opportunities to improve reliability in partnership with Taylor."

Kytch's contracts forbid McDonald's franchisees from sharing the technology with third parties. If, as Nelson and O'Sullivan believe, Taylor did manage to access a Kytch device (which the company has not denied), it would have been with the help of a McDonald's franchisee. As they revealed to Wired, the Kytch makers suspect several of their McDonald's clients have violated their contracts—including, notably, Gamble—and they plan to file lawsuits against them.

Beyond individual franchisees, O'Sullivan told the publication that Kytch intends to "hold every guilty party fully accountable," and expressed interest in bringing McDonald's and Taylor to court. What will come of the pending lawsuits remains to be seen.

For their part, McDonald's denies any wrongdoing. "There's no conspiracy here. We choose equipment and suppliers that we believe will best serve McDonald's franchisees, restaurant crew, and customers," their statement reads.

Don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Editor's Note: This article has been updated with comments from McDonald's.


There's New Legal Drama Around McDonald's Soft Serve Machines

McDonald's perpetually broken soft serve machines are, once again, in the limelight. After news broke in late 2020 of the increasing popularity of Kytch—a third-party device that can improve the chain's soft serve machine performance—McDonald's allegedly intervened in order to sabotage the fledgling tech company that makes it. As a result, the fast-food giant may be facing a lawsuit.

The soft serve machines had been in the headlines long before Kytch came around. The equipment, produced by a company called Taylor and known officially as the "Taylor C602," is notoriously unreliable and a regular punchline with customers on social media. Some claim it's almost impossible to get a soft serve at their local McDonald's because those ill-fated machines are "out of service" more often than not. In March, when the third federal stimulus check was disbursed, hundreds of McDonald's fans Tweeted some version of the joke that they would donate their $1,400 to repair their local Mickey D's soft serves. A year before that, McDonald's itself scored almost thirty thousand likes with a Tweet making fun of its own machines.

That was in August of 2020. But within three months, the chain's attitude seemingly shifted with news of the new third-party device, which could easily "hack" into the soft serve machine and fix it. The technology was developed by Kytch, a California-based company co-founded by engineering couple Melissa Nelson and Jeremy O'Sullivan.

Some McDonald's franchisees saw Kytch as a much-needed solution to their soft serve problems and started using the device quickly. After all, they had been waiting for a system-wide solution for years, but McDonald's never delivered on their promises. What they were left with were expensive machines whose inner-workings were inaccessible to them, unless they hired Taylor-approved distributors to perform pricey maintenance and fixes. On the other hand, Kytch basically offered user-friendly tools for diagnosing and, in some instances, preventing soft serve machine malfunctions.

The gospel of Kytch was spread far and wide among McDonald's operators when Tyler Gamble, a prominent member of the National Owners Association (the largest conference of McDonald's franchisees), endorsed it last October. After that, Kytch sold some 500 devices, with another 500 projected to be sold by the end of the year. Considering the total market for Taylor equipment solutions consists of about 13,000 McDonald's locations, the company was off to a great start.

But it all came to a halt on November 2, when McDonald's—seemingly out of nowhere—issued a franchise-wide notice discouraging store owners from installing Kytch, and advising them that the use of the device would invalidate their warranties with Taylor. The following day, a follow-up email from McDonald's announced the release of Taylor's own "Taylor Shake Sundae Connectivity"—a user-interface device similar in concept to Kytch.

A McDonald's spokesperson confirmed to Eat This, Not That! that the company did, in fact, warn their franchisees that using Kytch would invalidate their warranties, as well as pointed out potential safety risks involved. "Kytch's software includes a remote operation function, and with this feature, we believe anyone cleaning, operating, or repairing our soft serve machines (like restaurant crew members or maintenance technicians) could potentially be injured if the equipment is turned on remotely," the company said in a statement.

McDonald's also confirmed that a new proprietary "connectivity solution" is in the works, and currently being tested in several dozen locations across the country. The technology will allow restaurant managers to receive text message updates from their soft serve machines when there's a problem and provide data to help keep them running smoothly.

The makers of Kytch, however, suspect foul play—McDonald's only announced their own very similar device after Kytch had already been on the market. But the restaurant chain denies copying Kytch, stating that "For several years now, we've been exploring various opportunities to improve reliability in partnership with Taylor."

Kytch's contracts forbid McDonald's franchisees from sharing the technology with third parties. If, as Nelson and O'Sullivan believe, Taylor did manage to access a Kytch device (which the company has not denied), it would have been with the help of a McDonald's franchisee. As they revealed to Wired, the Kytch makers suspect several of their McDonald's clients have violated their contracts—including, notably, Gamble—and they plan to file lawsuits against them.

Beyond individual franchisees, O'Sullivan told the publication that Kytch intends to "hold every guilty party fully accountable," and expressed interest in bringing McDonald's and Taylor to court. What will come of the pending lawsuits remains to be seen.

For their part, McDonald's denies any wrongdoing. "There's no conspiracy here. We choose equipment and suppliers that we believe will best serve McDonald's franchisees, restaurant crew, and customers," their statement reads.

Don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Editor's Note: This article has been updated with comments from McDonald's.


There's New Legal Drama Around McDonald's Soft Serve Machines

McDonald's perpetually broken soft serve machines are, once again, in the limelight. After news broke in late 2020 of the increasing popularity of Kytch—a third-party device that can improve the chain's soft serve machine performance—McDonald's allegedly intervened in order to sabotage the fledgling tech company that makes it. As a result, the fast-food giant may be facing a lawsuit.

The soft serve machines had been in the headlines long before Kytch came around. The equipment, produced by a company called Taylor and known officially as the "Taylor C602," is notoriously unreliable and a regular punchline with customers on social media. Some claim it's almost impossible to get a soft serve at their local McDonald's because those ill-fated machines are "out of service" more often than not. In March, when the third federal stimulus check was disbursed, hundreds of McDonald's fans Tweeted some version of the joke that they would donate their $1,400 to repair their local Mickey D's soft serves. A year before that, McDonald's itself scored almost thirty thousand likes with a Tweet making fun of its own machines.

That was in August of 2020. But within three months, the chain's attitude seemingly shifted with news of the new third-party device, which could easily "hack" into the soft serve machine and fix it. The technology was developed by Kytch, a California-based company co-founded by engineering couple Melissa Nelson and Jeremy O'Sullivan.

Some McDonald's franchisees saw Kytch as a much-needed solution to their soft serve problems and started using the device quickly. After all, they had been waiting for a system-wide solution for years, but McDonald's never delivered on their promises. What they were left with were expensive machines whose inner-workings were inaccessible to them, unless they hired Taylor-approved distributors to perform pricey maintenance and fixes. On the other hand, Kytch basically offered user-friendly tools for diagnosing and, in some instances, preventing soft serve machine malfunctions.

The gospel of Kytch was spread far and wide among McDonald's operators when Tyler Gamble, a prominent member of the National Owners Association (the largest conference of McDonald's franchisees), endorsed it last October. After that, Kytch sold some 500 devices, with another 500 projected to be sold by the end of the year. Considering the total market for Taylor equipment solutions consists of about 13,000 McDonald's locations, the company was off to a great start.

But it all came to a halt on November 2, when McDonald's—seemingly out of nowhere—issued a franchise-wide notice discouraging store owners from installing Kytch, and advising them that the use of the device would invalidate their warranties with Taylor. The following day, a follow-up email from McDonald's announced the release of Taylor's own "Taylor Shake Sundae Connectivity"—a user-interface device similar in concept to Kytch.

A McDonald's spokesperson confirmed to Eat This, Not That! that the company did, in fact, warn their franchisees that using Kytch would invalidate their warranties, as well as pointed out potential safety risks involved. "Kytch's software includes a remote operation function, and with this feature, we believe anyone cleaning, operating, or repairing our soft serve machines (like restaurant crew members or maintenance technicians) could potentially be injured if the equipment is turned on remotely," the company said in a statement.

McDonald's also confirmed that a new proprietary "connectivity solution" is in the works, and currently being tested in several dozen locations across the country. The technology will allow restaurant managers to receive text message updates from their soft serve machines when there's a problem and provide data to help keep them running smoothly.

The makers of Kytch, however, suspect foul play—McDonald's only announced their own very similar device after Kytch had already been on the market. But the restaurant chain denies copying Kytch, stating that "For several years now, we've been exploring various opportunities to improve reliability in partnership with Taylor."

Kytch's contracts forbid McDonald's franchisees from sharing the technology with third parties. If, as Nelson and O'Sullivan believe, Taylor did manage to access a Kytch device (which the company has not denied), it would have been with the help of a McDonald's franchisee. As they revealed to Wired, the Kytch makers suspect several of their McDonald's clients have violated their contracts—including, notably, Gamble—and they plan to file lawsuits against them.

Beyond individual franchisees, O'Sullivan told the publication that Kytch intends to "hold every guilty party fully accountable," and expressed interest in bringing McDonald's and Taylor to court. What will come of the pending lawsuits remains to be seen.

For their part, McDonald's denies any wrongdoing. "There's no conspiracy here. We choose equipment and suppliers that we believe will best serve McDonald's franchisees, restaurant crew, and customers," their statement reads.

Don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Editor's Note: This article has been updated with comments from McDonald's.


There's New Legal Drama Around McDonald's Soft Serve Machines

McDonald's perpetually broken soft serve machines are, once again, in the limelight. After news broke in late 2020 of the increasing popularity of Kytch—a third-party device that can improve the chain's soft serve machine performance—McDonald's allegedly intervened in order to sabotage the fledgling tech company that makes it. As a result, the fast-food giant may be facing a lawsuit.

The soft serve machines had been in the headlines long before Kytch came around. The equipment, produced by a company called Taylor and known officially as the "Taylor C602," is notoriously unreliable and a regular punchline with customers on social media. Some claim it's almost impossible to get a soft serve at their local McDonald's because those ill-fated machines are "out of service" more often than not. In March, when the third federal stimulus check was disbursed, hundreds of McDonald's fans Tweeted some version of the joke that they would donate their $1,400 to repair their local Mickey D's soft serves. A year before that, McDonald's itself scored almost thirty thousand likes with a Tweet making fun of its own machines.

That was in August of 2020. But within three months, the chain's attitude seemingly shifted with news of the new third-party device, which could easily "hack" into the soft serve machine and fix it. The technology was developed by Kytch, a California-based company co-founded by engineering couple Melissa Nelson and Jeremy O'Sullivan.

Some McDonald's franchisees saw Kytch as a much-needed solution to their soft serve problems and started using the device quickly. After all, they had been waiting for a system-wide solution for years, but McDonald's never delivered on their promises. What they were left with were expensive machines whose inner-workings were inaccessible to them, unless they hired Taylor-approved distributors to perform pricey maintenance and fixes. On the other hand, Kytch basically offered user-friendly tools for diagnosing and, in some instances, preventing soft serve machine malfunctions.

The gospel of Kytch was spread far and wide among McDonald's operators when Tyler Gamble, a prominent member of the National Owners Association (the largest conference of McDonald's franchisees), endorsed it last October. After that, Kytch sold some 500 devices, with another 500 projected to be sold by the end of the year. Considering the total market for Taylor equipment solutions consists of about 13,000 McDonald's locations, the company was off to a great start.

But it all came to a halt on November 2, when McDonald's—seemingly out of nowhere—issued a franchise-wide notice discouraging store owners from installing Kytch, and advising them that the use of the device would invalidate their warranties with Taylor. The following day, a follow-up email from McDonald's announced the release of Taylor's own "Taylor Shake Sundae Connectivity"—a user-interface device similar in concept to Kytch.

A McDonald's spokesperson confirmed to Eat This, Not That! that the company did, in fact, warn their franchisees that using Kytch would invalidate their warranties, as well as pointed out potential safety risks involved. "Kytch's software includes a remote operation function, and with this feature, we believe anyone cleaning, operating, or repairing our soft serve machines (like restaurant crew members or maintenance technicians) could potentially be injured if the equipment is turned on remotely," the company said in a statement.

McDonald's also confirmed that a new proprietary "connectivity solution" is in the works, and currently being tested in several dozen locations across the country. The technology will allow restaurant managers to receive text message updates from their soft serve machines when there's a problem and provide data to help keep them running smoothly.

The makers of Kytch, however, suspect foul play—McDonald's only announced their own very similar device after Kytch had already been on the market. But the restaurant chain denies copying Kytch, stating that "For several years now, we've been exploring various opportunities to improve reliability in partnership with Taylor."

Kytch's contracts forbid McDonald's franchisees from sharing the technology with third parties. If, as Nelson and O'Sullivan believe, Taylor did manage to access a Kytch device (which the company has not denied), it would have been with the help of a McDonald's franchisee. As they revealed to Wired, the Kytch makers suspect several of their McDonald's clients have violated their contracts—including, notably, Gamble—and they plan to file lawsuits against them.

Beyond individual franchisees, O'Sullivan told the publication that Kytch intends to "hold every guilty party fully accountable," and expressed interest in bringing McDonald's and Taylor to court. What will come of the pending lawsuits remains to be seen.

For their part, McDonald's denies any wrongdoing. "There's no conspiracy here. We choose equipment and suppliers that we believe will best serve McDonald's franchisees, restaurant crew, and customers," their statement reads.

Don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Editor's Note: This article has been updated with comments from McDonald's.


There's New Legal Drama Around McDonald's Soft Serve Machines

McDonald's perpetually broken soft serve machines are, once again, in the limelight. After news broke in late 2020 of the increasing popularity of Kytch—a third-party device that can improve the chain's soft serve machine performance—McDonald's allegedly intervened in order to sabotage the fledgling tech company that makes it. As a result, the fast-food giant may be facing a lawsuit.

The soft serve machines had been in the headlines long before Kytch came around. The equipment, produced by a company called Taylor and known officially as the "Taylor C602," is notoriously unreliable and a regular punchline with customers on social media. Some claim it's almost impossible to get a soft serve at their local McDonald's because those ill-fated machines are "out of service" more often than not. In March, when the third federal stimulus check was disbursed, hundreds of McDonald's fans Tweeted some version of the joke that they would donate their $1,400 to repair their local Mickey D's soft serves. A year before that, McDonald's itself scored almost thirty thousand likes with a Tweet making fun of its own machines.

That was in August of 2020. But within three months, the chain's attitude seemingly shifted with news of the new third-party device, which could easily "hack" into the soft serve machine and fix it. The technology was developed by Kytch, a California-based company co-founded by engineering couple Melissa Nelson and Jeremy O'Sullivan.

Some McDonald's franchisees saw Kytch as a much-needed solution to their soft serve problems and started using the device quickly. After all, they had been waiting for a system-wide solution for years, but McDonald's never delivered on their promises. What they were left with were expensive machines whose inner-workings were inaccessible to them, unless they hired Taylor-approved distributors to perform pricey maintenance and fixes. On the other hand, Kytch basically offered user-friendly tools for diagnosing and, in some instances, preventing soft serve machine malfunctions.

The gospel of Kytch was spread far and wide among McDonald's operators when Tyler Gamble, a prominent member of the National Owners Association (the largest conference of McDonald's franchisees), endorsed it last October. After that, Kytch sold some 500 devices, with another 500 projected to be sold by the end of the year. Considering the total market for Taylor equipment solutions consists of about 13,000 McDonald's locations, the company was off to a great start.

But it all came to a halt on November 2, when McDonald's—seemingly out of nowhere—issued a franchise-wide notice discouraging store owners from installing Kytch, and advising them that the use of the device would invalidate their warranties with Taylor. The following day, a follow-up email from McDonald's announced the release of Taylor's own "Taylor Shake Sundae Connectivity"—a user-interface device similar in concept to Kytch.

A McDonald's spokesperson confirmed to Eat This, Not That! that the company did, in fact, warn their franchisees that using Kytch would invalidate their warranties, as well as pointed out potential safety risks involved. "Kytch's software includes a remote operation function, and with this feature, we believe anyone cleaning, operating, or repairing our soft serve machines (like restaurant crew members or maintenance technicians) could potentially be injured if the equipment is turned on remotely," the company said in a statement.

McDonald's also confirmed that a new proprietary "connectivity solution" is in the works, and currently being tested in several dozen locations across the country. The technology will allow restaurant managers to receive text message updates from their soft serve machines when there's a problem and provide data to help keep them running smoothly.

The makers of Kytch, however, suspect foul play—McDonald's only announced their own very similar device after Kytch had already been on the market. But the restaurant chain denies copying Kytch, stating that "For several years now, we've been exploring various opportunities to improve reliability in partnership with Taylor."

Kytch's contracts forbid McDonald's franchisees from sharing the technology with third parties. If, as Nelson and O'Sullivan believe, Taylor did manage to access a Kytch device (which the company has not denied), it would have been with the help of a McDonald's franchisee. As they revealed to Wired, the Kytch makers suspect several of their McDonald's clients have violated their contracts—including, notably, Gamble—and they plan to file lawsuits against them.

Beyond individual franchisees, O'Sullivan told the publication that Kytch intends to "hold every guilty party fully accountable," and expressed interest in bringing McDonald's and Taylor to court. What will come of the pending lawsuits remains to be seen.

For their part, McDonald's denies any wrongdoing. "There's no conspiracy here. We choose equipment and suppliers that we believe will best serve McDonald's franchisees, restaurant crew, and customers," their statement reads.

Don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Editor's Note: This article has been updated with comments from McDonald's.


There's New Legal Drama Around McDonald's Soft Serve Machines

McDonald's perpetually broken soft serve machines are, once again, in the limelight. After news broke in late 2020 of the increasing popularity of Kytch—a third-party device that can improve the chain's soft serve machine performance—McDonald's allegedly intervened in order to sabotage the fledgling tech company that makes it. As a result, the fast-food giant may be facing a lawsuit.

The soft serve machines had been in the headlines long before Kytch came around. The equipment, produced by a company called Taylor and known officially as the "Taylor C602," is notoriously unreliable and a regular punchline with customers on social media. Some claim it's almost impossible to get a soft serve at their local McDonald's because those ill-fated machines are "out of service" more often than not. In March, when the third federal stimulus check was disbursed, hundreds of McDonald's fans Tweeted some version of the joke that they would donate their $1,400 to repair their local Mickey D's soft serves. A year before that, McDonald's itself scored almost thirty thousand likes with a Tweet making fun of its own machines.

That was in August of 2020. But within three months, the chain's attitude seemingly shifted with news of the new third-party device, which could easily "hack" into the soft serve machine and fix it. The technology was developed by Kytch, a California-based company co-founded by engineering couple Melissa Nelson and Jeremy O'Sullivan.

Some McDonald's franchisees saw Kytch as a much-needed solution to their soft serve problems and started using the device quickly. After all, they had been waiting for a system-wide solution for years, but McDonald's never delivered on their promises. What they were left with were expensive machines whose inner-workings were inaccessible to them, unless they hired Taylor-approved distributors to perform pricey maintenance and fixes. On the other hand, Kytch basically offered user-friendly tools for diagnosing and, in some instances, preventing soft serve machine malfunctions.

The gospel of Kytch was spread far and wide among McDonald's operators when Tyler Gamble, a prominent member of the National Owners Association (the largest conference of McDonald's franchisees), endorsed it last October. After that, Kytch sold some 500 devices, with another 500 projected to be sold by the end of the year. Considering the total market for Taylor equipment solutions consists of about 13,000 McDonald's locations, the company was off to a great start.

But it all came to a halt on November 2, when McDonald's—seemingly out of nowhere—issued a franchise-wide notice discouraging store owners from installing Kytch, and advising them that the use of the device would invalidate their warranties with Taylor. The following day, a follow-up email from McDonald's announced the release of Taylor's own "Taylor Shake Sundae Connectivity"—a user-interface device similar in concept to Kytch.

A McDonald's spokesperson confirmed to Eat This, Not That! that the company did, in fact, warn their franchisees that using Kytch would invalidate their warranties, as well as pointed out potential safety risks involved. "Kytch's software includes a remote operation function, and with this feature, we believe anyone cleaning, operating, or repairing our soft serve machines (like restaurant crew members or maintenance technicians) could potentially be injured if the equipment is turned on remotely," the company said in a statement.

McDonald's also confirmed that a new proprietary "connectivity solution" is in the works, and currently being tested in several dozen locations across the country. The technology will allow restaurant managers to receive text message updates from their soft serve machines when there's a problem and provide data to help keep them running smoothly.

The makers of Kytch, however, suspect foul play—McDonald's only announced their own very similar device after Kytch had already been on the market. But the restaurant chain denies copying Kytch, stating that "For several years now, we've been exploring various opportunities to improve reliability in partnership with Taylor."

Kytch's contracts forbid McDonald's franchisees from sharing the technology with third parties. If, as Nelson and O'Sullivan believe, Taylor did manage to access a Kytch device (which the company has not denied), it would have been with the help of a McDonald's franchisee. As they revealed to Wired, the Kytch makers suspect several of their McDonald's clients have violated their contracts—including, notably, Gamble—and they plan to file lawsuits against them.

Beyond individual franchisees, O'Sullivan told the publication that Kytch intends to "hold every guilty party fully accountable," and expressed interest in bringing McDonald's and Taylor to court. What will come of the pending lawsuits remains to be seen.

For their part, McDonald's denies any wrongdoing. "There's no conspiracy here. We choose equipment and suppliers that we believe will best serve McDonald's franchisees, restaurant crew, and customers," their statement reads.

Don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Editor's Note: This article has been updated with comments from McDonald's.


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